The Problem
Detroit struggles to gain recognition as a creative hub due to its strong association with the automotive industry and the perception among creative professionals that cities like New York and L.A. are more vibrant centers of innovation.
The Solution
We spotlight Detroit’s vibrant artistic talent, unique creative spaces, and dynamic communities while welcoming artists from across the U.S. to grow, collaborate, and create here.
Curious
Carousels…
We tackle that short attention span with powerful posts…
…And videos for the youth by the youth.
Each video uses Gen-Z creative (including myself) that knows what will get the best engagement.
Giant Pin Drop
Start it here.
Drop giant red pins on top of the creative spaces in Detroit. Places like the DIA, Grand Central Station, Detroit Artists Market, Little Village.
Each pin signifies a networking event that takes place in each location. These will lead into the month of September: Detroit’s Month of Design.
Through this we will:
Obtain earned media and organically shared content
Directly showcase Detroit’s creative scene
Creative Mixers
Network it here.
Make It Here pins directly highlight Detroit creative hubs where local creatives can connect with one another in an authentic way through various events.
Activities and events include:
Stickers & Zine
Game Night
Bingo and trivia
LinkedIn Incentive
Panel of Guest Speakers
Creative exhibitions
Local artists showcase
Performances from local musicians and DJs
Detroit Month of Design
Design core collaboration
Design workshop
Interactive Map
Find it here.
DIGITAL INSTALLATION (DTW Airport, Grand Circus Park)
An interactive digital map that invites the public to explore Detroit in a new way.
Users are exposed to opportunities the city has to offer, paving the way to experience creative hubs firsthand.
Pins will be used to garner attention towards music venues, design studios, galleries, maker spaces, and grassroot initiatives, showcasing the full spectrum of creativity.
AR Mirror
Envision it here.
A QR code leading to LinkedIn page and Make It Here questionnaire.
Based on user’s answers, mirror screen creates your alternative reality: what your future could look like in Detroit.
Through this we will:
Gather user data
Earned media and organically shared content
Showcase Detroit’s creative & innovation scene
