5 Hour Energy is taking a new angle to appeal to soccer fans just in time for the 2026 world cup.
So with that being said, come along for the ride as we show you your….
ROAD TO THE BEAUTIFUL GAME
What if we position 5 Hour Energy as…
The energy shot to fuel your passions.
Meet the team.
We will launch this soccer season off right with new flavors of 5-Hour Energy!
5-Hour Energy will be your guide to the game.
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I-5HE
We will “adopt” the I-5 on the west coast and the I-95 along the eastern seaboard, renaming them for the duration of the 2026 FIFA World Cup.
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Adopted Signs
Fresh new signs help with full brand immersion into the trip!
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I-95HE
We’ll take advantage of the fact that these World Cup stadiums are all along the same highways and already resemble our brand name.
Refuel at 5-Hour energy themed gas stations along I-5HE and 95-HE!
Building Hype
Earned media will be a breeze with the help of IShowSpeed and similar sports fans. Fans will document their tip and encourage others to do the same.
5-Hour playlists to get you pumped!
GOOOAAA-OOH-LL
