Lets bring real kitchen back

Insight

Idea

Somewhere along the way, we started caring more about how our kitchens looked than how we cooked in them.


A ridiculously expensive blender isn’t going to make you a better cook. But trying, failing and never giving up will. Hamilton Beach is built for this – and more.

Social

The Kitchn

Inspiration-driven discovery through social video and lifestyle content, before thinking about shopping.


UGC Social

Post-purchase unboxing and show people getting to know their new appliance. We show the good, the bad and the real life experiences people have when learning the appliance.


Food Photography


By using food photography we can show how versatile Hamilton Beach truly is. Its built for first timers and experienced chefs alike!

Getting hungry yet?

Credits

AD: Nicholas Slade